Right and Left Side of the Boomer Brain

This recent article in Mediapost.com on brain hemispheres and what attracts Boomers might be of interest to you.

The article talks about the right and left sides of the brain and how each side processes information differently. This impacts how marketers should present their messages to consumers - in this articles, case, to Boomers.

What can understanding how the brain functions help online and traditional marketers? The answer is plenty. For example, since the left brain is resistant to new information regardless of how brilliantly it is presented, the left brain will generally not process new information coming into the brain unless it has first been processed by the right brain. The right brain pays attention to stories but not lectures. Stories should be word pictures because the right brain’s command of verbal language is somewhat primitive.

Read more: http://www.mediapost.com/publications/article/184147/go-with-the-grain-of-the-brain.html#ixzz29ap8vOfr

We at Syncsense realize that the way the brain receives and processes messages can impact how these messages are  interpreted, accepted (or not) and acted upon (or not). Our patent pending guidelines can help media companies prepare their content in a way that can optimize its value to the viewer.